As the VP of Digital Media for the BYU PRSSA Chapter, it is my responsibility to run the chapter's social media accounts. Most of our audience uses Instagram, so that is where I focused most of my effort.
My goals were to convey information in an eye-catching way that would stand out in the feed. This position allowed me to grow my graphic design and copy writing skills. Most of the graphics in the feed were created using Adobe Illustrator.
If you would like to see the Instagram feed during the time period I ran the account, you can request to follow @prssa_feed_2020 and send me a DM so I know to approve your request. You could also look at @byu_prssa from the dates of April 30, 2020 to April 1, 2021.
Below is a sample of the graphics I created for the Instagram account.
