PIONEER BOOK CAMPAIGN

This campaign was a group project for my writing branded content class. I used my network to set up a meeting with Scott Glen, a managing director at Pioneer Book. We interviewed him to add more context to the information we had researched about the local used bookstore and the bookstore industry.

We collected our findings into a report, then created a feature story, tip sheet, and print ad.
My portion of the report included advertising goal, client key facts, and product features. I also wrote the feature story and created the presentation used to display our campaign.

This community outreach project strengthened my collaboration, PowerPoint, and copywriting skills.