As a content marketing intern at 97th Floor, a large part of my job is to write new articles for clients. To do this, I first get keywords that have been proven to preform well from the SEO specialist on my team. Then I conduct a semantic analysis and SERP analysis for those keywords comparing competitors to the client.
The semantic analysis gives me an idea of which terms competitors use most in their related articles. The SERP analysis looks at the top 10 pages that appear for the keyword I'm researching. From these results, I look at the types of articles that are preforming well, how many keywords are used in them, and their total word count. Each of these data points guides the article that I write.
For this article, the client is a company that created check stubs for customers. The keyword is "form 8832". After conducting the research, the first thing I did was write an optimized URL, title tag, H1, and meta description.
Then, I started writing the article and weaving in the different keywords and terms that I found from my research. When the article is complete, it is sent to the client for review.
You can read the article "What is Form 8832 and How Do I File it?" for an example of my SEO-optimized writing.
If you would like to see the behind-the-scenes research I completed, view the PDF here. You may have to request access to view this document.
