Through the Google Online Marketing Challenge, I was able to work on a $10,000 Google Search ads campaign for a nonprofit organization. My team of four capstone classmates was paired with the nonprofit Get Everything U. This organization helps student-athletes transform their athletic ability into life opportunities through training programs and mentoring.
The main campaign goal was to increase the number of training program purchases by 200%. We ended up increasing purchases by 480%.
Our success was due to research, planning, implementing new landing pages, and writing/optimizing search ad copy. Our pre- and post-campaign reports outline our work at every step in the process along with the impact of the campaign and the things we learned throughout.
Pre-Campaign Report
Post-Campaign Report
