This illustration was created in Adobe Illustrator as part of my Pigment Campaign for my social media management class. I was tasked to create a social media post as part of a campaign to promote Pigment’s upcoming spring social.
The primary audience that Pigment is trying to reach is 20-35 year old women in San Diego who are design oriented and interested in meeting new people. A secondary audience is lifestyle influencers who live in Southern California and have an invested Instagram audience.
Pigment’s vision is to bring customers colorful, modern designs that are inspired by California. I used this vision to inspire a shareable illustration that would increase Pigment’s reach. Although I created this illustration as part of a campaign, it doesn’t mention the specific event at all. I did this to give the brand content that fit with the theme of a floral workshop without posting only promotional content during that period of time.
