PIGMENT CAMPAIGN

I conducted a social media audit for the local San Diego brand Pigment and created a social media calendar to promote their event. This project was completed for my social media management class.

This audit included a situation analysis, SWOT, audience analysis, and media types. You can read my Pigment social media audit here. Then I created 6 scheduled social media posts for the brand. I wrote a final report and presented my findings to the class.

The tools I used to execute this campaign included Adobe Illustrator and Microsoft PowerPoint.

Below are the complete slides from my presentation that outlines my research and content ideas.